Hi, I’m Griff! I love using my entrepreneurial spirit to help others.
About Me
My name is Eric Griffin, better known as Griff, and I have the unique ability of providing clarity to complex problems. Over the past 30 years I have co-founded and sold multiple companies, while today leading Mobile Outfitters and GSW Real Estate in Philadelphia in addition to serving on 4 boards.
As a business coach, I bring a rare mix of strategic clarity and tactical know-how drawn from over 30 years of entrepreneurship. My ability to translate complex, messy business problems into practical next steps across sales, marketing, hiring, internal communication, culture, and automation leads to “a-ha” moments that move the needle. I am also highly experienced in EOS, Jim Collins, and other well-known best practices.
Outside of work, I enjoy running half marathons, baking bread and pizza, cooking, traveling with Jen and our son Henry, hiking with our dogs Olli and Roo, gardening, and making killer espresso. You can find more of my thinking on Quora, along with my various interviews and articles here.
Talents & Passions
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I enjoy looking at products and services from the end-user’s perspective and coming up with constructive feedback that takes them from good to amazing. Amazing products get more people to buy, get them buy more often, and get them to passionately tell their friends to buy.
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Automating manual processes with inexpensive software and platforms. It’s amazing what can be done easily that most organizations aren’t doing, especially with the onset of AI. I am also highly experienced creating custom solutions and managing overseas software development.
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I excel at looking around corners to strategically avoid future risks, then making a game plan that results in sustainable growth. I also like making frameworks and using core values to take decision making from “it’s in my bosses head” to “here’s how we decide”.
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The wrong hire can costs you an average of 9-12 months of salary, or worse. Leveraging the hundreds of hires made throughout my career, and the honed processes created to make hiring consistent and successful, I am an expert identifying roles, defining them, and vetting candidates to ensure a perfect fit.
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The key to sales is the right combination of products, customers, and sales channels. I have fun coming up with the right USPs that resonate and make people want to buy. I’m a firm believer that anything can sell well with the right pitch and sales channel.
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My love for design and user experience drive a passion for marketing. Creative direction, brand identity, creating unique selling points, brand messaging, print & digital collateral design, web development, marketing automation, trade shows, and lead generation are my strengths. I’m also an expert in HubSpot setup and integration.
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Culture is the secret weapon to business, and sadly most organizations pay no attention to it. Every company has a culture - you either have a culture by default, or a culture by design. If you haven’t designed your culture, and everyone at the company isn’t crystal clear on what that culture is, then the many actions happening every day are not driving you towards your vision. I enjoy collaboratively creating cultures and/or making culture come alive throughout an organization. Check out these videos to learn about the culture we had at Mobile Outfitters: https://vimeo.com/showcase/mobile-outfitters-culture
Awards
Dozens of awards from various businesses and professional accomplishments, including:
Mobile Outfitters
6x Inc 5000 Fastest Growing Companies, 3 x Inc Power Partner, PBJ Best Places to Work, 5 x Entrepreneurs' Forum Philly 100
PAW5
Eco-Excellence Award, Global Pet Expo Best in Show, Pet Age Reader’s Choice, Today Show Latest Greatest Gadgets
Personal
EO Member of the Year, EO Most Valuable Member Award, Gold Stevie: Entrepreneur of the Year
Contact Me
I am currently interested in helping entrepreneurs and not-for-profits in the Philly area, at all stages, who could utilize my skills. I enjoy helping others avoid the potholes I’ve already hit, and am happy to help in both paid and unpaid capacities based on the engagement and need. Email me at hi@emailgriff.com and let’s talk about working together.
Responsiveness is one of my core values so I’ll get right back to you.
My Core Values
Responsive. Integrity. Grateful. Humble. Transparent.
Experience
Mobile Outfitters, Co-Founder (Sold in 2025)
Our mission is to create opportunity and fulfillment for others by challenging the status quo.
MO is an award-winning manufacturer, innovator, and consumer brand of mobile accessories based in Philadelphia, PA, USA. Mobile Outfitters' products can be found through an international network of 1,500+ retail locations spanning 60 countries. Mobile Outfitters' flagship product is an ultra-clear protective film that wraps around the entire device without adding the bulk, featuring military grade scratch protection and self-healing technology, all backed by a lifetime guarantee. Our 2 time award-winning RapidCut system allows retailers to manufacture our Clear-Coat or Style Skins screen and full body protection for virtually every device - over 100,000 SKUs, by automatically cutting them on demand within seconds at the time of sale. Mobile Outfitters has won a number of awards, appearing on the Inc 5000 list 6 times, being a Best Places to Work recipient, 3x Inc B2B Power Partner Award, being a Stevie Gold award winner, and more.
I co-founded MO and was in charge of sales, marketing, and vision throughout it's history, successfully working with distributors, partners, and major retailers and telcos around the world and producing over $100mm in aggregate revenue.
PAW5, Co-Founder (Sold in 2020)
Our mission is to change that way that dogs eat for good.
PAW5 products combine mental stimulation and environmental enrichment to support the overall well being of dogs. By turning every day activities into rewarding challenges, PAW5 gives busy pet parents a simple way to engage their dogs mentally and physical every day. PAW5 is backed by research and grounded in sustainability, with a heart full of fun. Our ingenious products give dogs the opportunity to think, work and play—finding positive outlets for the energy and intelligence they possess without puzzling the humans who use them. We want to be the fresh face in the canine enrichment category, inspiring our consumers with new ways to think about their dogs’ intelligence and quality of life, sustainability in the face of consumerism, and the value they should expect from the brands they choose.
My role is to assist in vision and product development.
GSW Real Estate, Co-Founder
Our mission is to offer great, affordable apartments in Philadelphia neighborhoods that people actually want to live in.
GSW has newly renovated apartments in the best areas of Philly. We’re responsive, friendly, and flexible landlords. Finally it’s possible to love your apartment and your landlord. My role is to find multi-unit, under-utilized real estate, buy it, renovate it, rent it, and manage it.
I scaled GSW Real Estate from an idea, to owning and managing 33 apartments across Philadelphia, in Northern Liberties, Fishtown, Francisville, and Sharswood, managing acquisitions, renovations, leasing, operations, and tenant support.
Entrepreneurs’ Organization (EO), Board Member
Our mission is to engage leading entrepreneurs to learn and grow.
Entrepreneurs’ Organization is a the only non-profit support network for entrepreneurs, with over 18,000 like-minded members in 83 countries. EO has been helping entrepreneurs achieve transformational growth since 1987, with a member network that’s committed to learning and helping each other succeed. With access to the world’s top experts, you can grow beyond your personal limits, making breakthroughs, as you redefine and realize your goals in business and life.
I have served on the EO board for more than 10 years, in the Membership, Member Engagement, and Finance roles. In addition, I was the winner of the first ever Member of the Year award, and Member MVP award. I also spearheaded several efforts to add efficiency and automation to the membership process, such as implementing digital membership applications, integrating HubSpot CRM and marketing automation tools, and creating systems and processes where they did not exist before.
Scopic Software, Board Member
Our mission is to empower businesses worldwide with customized software solutions and impactful digital marketing strategies, enabling them to surpass their digital ambitions.
As a top software development company, Scopic builds smart solutions by merging custom software development with AI innovation to fuel business growth. As a fully remote team with a global presence in the US, Europe, Latin America, and APAC, we deliver custom software development and digital marketing solutions to some of the world's greatest minds.
Alpha Abstract Agency, Advisory Board Member
Alpha Abstract Agency is a real estate closings and title services firm serving Pennsylvania, New Jersey, and Florida, helping buyers, sellers, agents, and lenders get from contract to closing with confidence. The team supports real estate settlements, title searches, and deed transfers, combining certified expertise, clear communication, and end to end support so transactions stay smooth, accurate, and legally sound. With 20+ years of experience across residential and commercial deals, Alpha emphasizes strong customer service with excellent feedback, including a 4.9 star rating with 114 reviews on Birdeye and a 4.8 rating with 54 reviews on Score My Reviews. 
Back on my Feet, National Advocates Council Board Member
Our mission is to combat homelessness through the power of running, community support and essential employment and housing resources.
Back on my Feet combats homelessness through the power of running, community support, and essential employment and housing resources. As an avid runner and Philadelphia resident, the mission of BOMF is one near to my heart.
My volunteer role at Back on my Feet Philadelphia is to use my for-profit business experience to bring focused strategic planning, vision, and goal setting to help the team make the most out of every dollar raised, and more efficiently accomplish their mission. I also became the single largest individual donor.
